2025
Blacksburg Transit had not updated their brand manual since 2019, and it was poorly laid out and did not cover a few branding topics. Additionally, the offical logos had no standard maroon color and therefore had shades ranging from red maroon to purple maroon.
I created this brand manual to to ensure what we are delivering matches how we are perceived by customers and stakeholders. The BT Brand Manual also establishes official policy and standards for the design of stationery, business cards, publications, signage and collateral materials.
The key pages I ensured were added were an official collor palette, fonts, and regulations on logo use.
