2024
Beauty and makeup is for everyone and should be accessible for everyone. However, until recent years, the industry wasn't very inclusive. While some companies are starting to create more accessible packaging, it is still not standard so only a handful of companies design with accessibility in mind.
Problem statement
Market Research and Analysis
I opened 3 products in 5 categories: mascara, lipstick, eyeliner, foundation, and blush. I then ranked them on a scale of easy, medium, and hard. I opened them one handed, and then again with taped hands that simulate arthritic hands. However, taped hands also don't account for the grip tiredness the user may feel having to open product after product to apply their makeup.
Ideation
From the initial prototypes I realized they all needed to be wider. The eyeliner especially needed to be wider for a better grip. Classmates agreed the half moon shape was better than the clover, so I moved forward with the half moon.
I noted that the second prototypes needed to have more size difference to make each product more recognizable from the outside. The base needed to be thicker to make it harder to knock over.
Final prototypes
Branding
The final product
Divine Beauty has great features such as the flat side so it doesn’t roll away when set down. There is a slider rather than a twist bottom as that repetitive motion is not good for dexterity issues. The angled cut on the cap makes it easier to pick up.
Divine Beauty has everything for your daily full face. Stick blurring foundation, a swipe on stick blush, liquid eyeliner, mascara with an easily controllable wand, and a classic lipstick. Divine Beauty also has a wide shade range to be more inclusive.
How it works
Open, Apply, Enjoy!
